In Your Kase: What to Post (When You’re Out of Ideas)

If you’ve been in the digital marketing space for more than a minute, you’ve probably heard the ongoing debate: Should you invest in paid ads or focus on organic content? The truth is, in 2025, both matter—but the way you approach them can make or break your results.

Tell Your Story

People connect with people, not logos. Share how your business started, what inspired you, or the milestone you’re proud of this week. Kase in point: Dig out a throwback photo of your first booth, workspace, or logo and share how far you’ve come.

Go Behind-the-Scenes

Show your process, your messy desk, or even your packing station. Let people peek at the real work that goes into running your business. Kase in point: Snap a quick video of your prep before a live sale, or share a photo of the tools you swear by.

Show Your Products in Real Life

It’s one thing to list features—it’s another to show your product in action. Give people that visual connection. Kase in point: Share how you use your product, or repost a customer photo that captures it in everyday life.

Share Customer Love

Your happy customers are your best marketing team. Highlight their testimonials, photos, or kind words—it builds trust instantly. Kase in point: Post a screenshot of a glowing DM (with permission), or design a branded graphic with a short review.

Everyday Little Things

Not every post has to be business-heavy. Sometimes the simplest shares connect the most. Kase in point: Your morning coffee setup, the playlist you work to, or the plant thriving on your windowsill.

The Takeaway

Stop overthinking it—just start sharing it ✨ Your best content is already happening every day in your business. By showing up consistently, you’ll build trust, connection, and momentum (and yes, sales too).

So the next time you’re out of ideas, come back to this list. Your audience doesn’t need perfect—they just need you.