In Your Kase: Are Your Paid Ads Actually Working… or Just Running?

Paid ads can be powerful growth tools—but only when they’re managed with care. Too often, businesses spend money on ads that technically run, but don’t actually work.

Maybe you’ve worked with a “big” agency that charges a flat fee, sets up a campaign once, and then disappears. No updates. No strategy shifts. No optimizations. The ads are live, but they aren’t truly doing their job.

The good news? That doesn’t have to be your story. Let’s talk about what paid ads should deliver when they’re managed the right way.

1. They Bring in the Right Audience

More clicks aren’t always better—better clicks are better. Working ads should attract people who are genuinely interested in what you offer, not just anyone scrolling by. If traffic isn’t converting, your targeting may be off.

2. They Show Clear ROI

Running ads without tracking ROI is like running a business without checking sales. Whether it’s purchases, leads, or appointments, you should know how much revenue is being generated for every dollar you spend.

3. They Match the Buyer’s Journey

A well-built strategy doesn’t stop at awareness. It nurtures your audience through retargeting, education, and reminders—moving them closer to becoming loyal customers.

4. They’re Monitored and Optimized

The digital landscape changes quickly. Ads that performed last month might underperform this month. Without ongoing testing and updates, your campaigns can stall (and waste money).

5. They Don’t Rely on Guesswork

Strong ad management is data-driven. Metrics like ROAS, CTR, and conversion rates give you the answers you need—not guesses or assumptions.

Why a Hands-On Approach Matters

Here’s the difference: when you work with me, you don’t get shuffled into a queue of departments. You get someone who’s hands-on, responsive, and making changes when your business needs them—not weeks later.

Because ads aren’t just “set it and forget it.” They require attention, strategy, and someone who’s invested in your growth.

If you’ve been wondering whether your paid ads are truly pulling their weight, now’s the time to dig into the data and the strategy behind them. Your ads deserve to work—not just exist.