In Your Kase: What is Google Ads and How Can It Help Your Business?
Google Ads can feel like a mystery when you’re first starting out. You’ve probably heard other business owners say they “ran ads” or you’ve seen sponsored results at the top of Google searches, but what does it actually mean? And more importantly — how can it help your business grow?
What is Google Ads?
Google Ads is Google’s advertising platform that lets your business show up when people are actively searching for products or services like yours. Instead of waiting and hoping someone stumbles across your brand, you can appear at the top of the page right when they’re ready to book, buy, or take action.
✅ Get seen by the right people
✅ Drive more traffic and leads
✅ Track exactly where your money is going
Types of Google Ads Campaigns
One of the best parts about Google Ads is that it’s flexible. No matter your business model, there’s a campaign type that fits your goals:
Search Ads – These are the text ads that show up when people search for keywords related to your business. Perfect for service providers like dentists, salons, real estate agents, and more.
Shopping Ads – Ideal for eCommerce brands and boutiques. They showcase your products with photos and prices directly in Google’s search results.
Retargeting Ads – Great for any business that wants to remind past visitors about their brand and bring them back to complete a purchase, book an appointment, or take the next step.
Why Does It Matter for Small Businesses?
Google Ads levels the playing field. Whether you’re a boutique, a service provider, or a local business, you don’t need to wait years to build organic reach before seeing results. With the right setup and strategy, you can:
✨ Reach the right audience at the right time
✨ Generate leads and sales faster
✨ Stay ahead of competitors who aren’t advertising yet
My Approach
I’ve been a Google Ads Specialist since 2017, and I’ve learned that the key is making things simple and effective. No extra fluff, no endless confusion. When I set up ads, everything from your campaigns, tracking, and analytics to your shopping feed is built out and ready to perform from day one.
Ready to Get Started?
If you’re ready to stop guessing and finally get your business showing up on Google, it might be time to dive in. Google Ads doesn’t have to feel overwhelming — especially when you have the right strategy (and business bestie👋) by your side.
👉 Want to learn more? Check out my Google Ads pricing page or contact me!
